August 9, 2015

Lessons learned from my failed e-commerce startup

When Jenna and I were living in Pennsylvania, we frequented the oddball grocery stores in the Philly suburbs always looking for something new. One of the more interesting spots was the West Norriton Farmers Market. More of a grocery store than a farmers market with a geographic layout, this place has an interesting selection to say the least. I’ve always been into hot peppers, and the Caribbean and African section of the store had some tempting/daring products to offer. One of these was the best dried pepper product I’ve ever tasted. That product (2 cases of which are still in my closet) became the template for an e-commerce shop called…